Generate the briefing with local expertise to the CtC range architecture team and BU CtC on needed articles, specific retailer needs such as SMUs and other volume and image driving opportunities, local market trends, and business opportunities to maximize the category's potential in the country.
Lead the GTM execution for the assigned category within the country by ensuring all cross-functional areas are properly implemented and closely tracking for flawless execution.
Drive the preparation of the sell-in process, including sales and marketing meeting presentations, sell-in tools, relevant packages...